Privacy policy

Effective Date: July 21, 2025

At The Fight Hub ("we," "us," or "our"), we are committed to protecting your privacy and ensuring transparency about how we handle your personal information. This Privacy Policy explains our practices regarding the collection, use, disclosure, and protection of your data when you visit or make a purchase from our website, thefighthub.com (the "Site"), which operates on the Shopify platform. We sell martial arts gear, including BJJ products, custom items, and video instructionals, primarily to customers in the United States.

This policy complies with applicable U.S. laws, including the Federal Trade Commission (FTC) guidelines, the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA) for California residents, and the Children's Online Privacy Protection Act (COPPA). Since our audience is U.S.-only, we do not process data under international frameworks like the EU's General Data Protection Regulation (GDPR) unless otherwise required. We do not sell your personal information for monetary gain.

If you have any questions or concerns, please contact us at info@thefighthub.com or by mail at 647 U.S. 31 N, Greenwood, IN 46142.

1. Information We Collect

We collect information to provide and improve our services, process orders, and enhance your experience on the Site. The types of information we collect include:

Personal Information You Provide:

  • From Orders and Purchases: Full name, billing and shipping addresses, email address, phone number, and payment information (such as credit card details or PayPal account info). Payment details are handled securely by Shopify and third-party processors; we do not store full payment card numbers.
  • From User Accounts and Logins: Username, password, and email address for accessing purchased instructional videos. Passwords are stored securely using hashed and salted encryption methods by Shopify. We do not have access to your password in plain text.
  • From Newsletter and Contact Forms: Email address and any additional details you provide (e.g., messages or preferences).

Automatically Collected Information:

  • Device and browser information (e.g., IP address, browser type, operating system, device identifiers).
  • Usage data (e.g., pages visited, time spent on the Site, referral sources).
  • Location data inferred from IP addresses (approximate, not precise).

We collect this information when you interact with the Site, such as browsing, creating an account, placing an order, signing up for newsletters, or logging in to view instructionals.

2. How We Collect and Use Your Information

We collect information through forms you fill out, automated technologies (like cookies), and third-party integrations. We use it for the following purposes:

  • To Fulfill Orders and Provide Services: Process payments, ship products via Easyship, and grant access to instructional videos.
  • To Communicate with You: Send order confirmations, shipping updates, newsletters, and promotional emails (you can opt out at any time).
  • To Improve and Personalize the Site: Analyze usage patterns to enhance user experience, such as remembering login sessions on instructional pages.
  • For Marketing and Advertising: Deliver targeted ads via Google Ads and Facebook Pixel, based on your browsing behavior. While we do not sell personal information for monetary gain, some disclosures related to behavioral advertising may be considered “sharing” under the CCPA/CPRA. You may opt out of this type of sharing by adjusting your cookie preferences or contacting us directly.
  • For Analytics and Insights: Use Google Analytics to track site performance, traffic sources, and user engagement.
  • For Security and Compliance: Detect fraud, prevent unauthorized access, and comply with legal obligations (e.g., tax reporting).

We only use your information as described here or with your consent. We retain order-related data for up to 7 years to comply with legal and accounting obligations. Other data, such as browsing activity or advertising preferences, is retained only as long as necessary for operational purposes or until you opt out.

3. Cookies and Tracking Technologies

We use cookies and similar technologies (e.g., pixels, web beacons) to make the Site function properly and improve your experience. These include:

  • Essential Cookies: Native to Shopify, for maintaining your session, cart contents, and secure logins.
  • Functional Cookies: On instructional pages, to remember preferences and enhance video access/user experience.
  • Analytics and Advertising Cookies: From Google Analytics for site metrics; Facebook Pixel and Google Ads for tracking interactions and serving relevant ads.

You can manage cookies through your browser settings or opt out via tools like the Google Analytics Opt-Out Browser Add-on. Note that disabling cookies may limit Site functionality. For more details, see our cookie banner or cookie settings on the Site.

4. Sharing Your Information

We do not sell, rent, or trade your personal information. We may share it in limited circumstances:

  • With Service Providers:
    • Shopify (for hosting, payments, and e-commerce functions).
    • PayPal (for payment processing if selected).
    • Easyship (for shipping and fulfillment).
    • Google (for Analytics and Ads).
    • Facebook/Meta (for Pixel-based advertising).

These providers are bound by contracts to use data only for the services they provide to us and to protect it with appropriate technical and organizational safeguards. We evaluate these providers to ensure they comply with industry-standard security and privacy requirements.

  • For Legal Reasons: If required by law, such as in response to a subpoena, court order, or to protect our rights.
  • In Business Transfers: If we sell or merge the business, your data may be transferred as part of the transaction.

5. Data Security and Storage

Your information is stored on Shopify's secure servers, which use industry-standard encryption (e.g., SSL/TLS for transmissions) and access controls to protect against unauthorized access, loss, or breaches. Shopify handles much of our data security natively, including PCI DSS compliance for payments.

Despite these measures, no system is 100% secure. If a data breach occurs, we will notify affected users in accordance with applicable laws.

6. Your Privacy Rights

You have rights over your personal information. Contact us at info@thefighthub.com to:

  • Access or receive a copy of your data.
  • Correct inaccurate information.
  • Delete your data (subject to legal retention requirements).
  • Opt out of marketing communications or targeted advertising.
  • Opt out of the “sale” or “sharing” of data (which may include ad tracking under CCPA).

For California residents under CCPA/CPRA:

You have the right to:

  • Know what personal information we collect, use, disclose, or share.
  • Delete your information.
  • Opt out of sales/sharing (e.g., for ads).
  • Not face discrimination for exercising these rights.

We respond to verifiable consumer requests within 45 days (extendable to 90 days if necessary). We do not knowingly sell or share personal data of individuals under 16 without affirmative consent.

7. Children’s Privacy

Our Site is not intended for children under 13, and we do not knowingly collect personal information from them. If we learn we have collected such data without verifiable parental consent, we will delete it promptly, in compliance with COPPA. While we offer kids' gear, our target audience is adults and older teens. Parents: If you believe your child has provided information, contact us to request removal.

8. International Data Transfers

Since our operations and audience are U.S.-only, all data is processed and stored in the United States. No international transfers occur.

9. Changes to This Privacy Policy

We may update this policy to reflect changes in our practices or legal requirements. We will notify you by posting the revised policy on the Site with an updated effective date. For significant changes, we may email you or display a notice. Continued use of the Site after changes constitutes acceptance.

10. Contact Us

For questions, requests, or complaints about this Privacy Policy or our data practices, please reach us at:

Email: info@thefighthub.com
Mailing Address: The Fight Hub, 647 U.S. 31 N, Greenwood, IN 46142